Detroit Rug Restoration
The company Hagopian was well known in the Detroit area for carpet installation and rug cleaning, but its project to target the interior design industry required a much more nuanced approach than they were used to. Mad Union worked with Amy Flurry of Recipe for Press to brand their vintage rug repair, cleaning and resale shop through a new logomark and Shopify online store. The result is a blend of subtle industrial grit and vibrant patterns of color from all over the globe, offering interior designers an endless parade of vintage rugs to use as inspiration pieces.
identity, design, shopify dev, mgmt